You don’t often see the media preaching natural beauty, but there is a movement that is joining in the fight to change just that. Aerie, a lingerie label, launched a campaign back in 2014 called #AerieReal, encouraging everyone to love the “real you.” This campaign at its start, made a promise, a promise of unretouched ad campaigns. Most recently, a reinforcement of this campaign has been launched further embracing “body positivity”by gathering diverse women of all different shapes and sizes to “share their spark.”
They speak their mission on their website, expressing that,
#AerieReal is “not all about flaws or curves. It’s what’s beneath the skin. #AerieReal is about loving the real you. #AerieReal is about empowerment
In 2016, Aerie invited 40 girls to share their spark in hopes to empower others to do the same. These women were made up of Aerie designers, models, bloggers and social fans. Some of these women chosen had never been in a photo-shoot before but proudly posed showing comfortability in their skin. It was a positive example for the movement in encouraging and continuing the push for change.
So often we open our social media pages, or look at magazines, even online shopping websites that tell us how our bodies should look. It puts thoughts into young women’s heads that the way they are isn’t good enough. That because they aren’t like those in the magazines, or online that they aren’t pretty enough, or “healthy” enough. In reality, these images endorsed by ads, social media and magazines aren’t our reality at all. Even men feel the pressures of appearance from our media, and they too suffer. Most of what we see is edited, it’s made to look a certain way, to be an “ideal” that doesn’t exist in itself. It gives a false reality and in doing so can cause an unhealthy impact on physical and mental health.
#AerieReal is refreshing. It is a glimmer of hope in the right direction. It is a promise to show real bodies, real beauty, and real confidence through real women. It is empowering to those who never felt they would be accepted because they were different from what was on the media. This is a movement to redefine beautiful, to redefine confidence, and to understand that HEALTHY looks DIFFERENT on everyone.
Our media is everywhere. Imagine what a world it would be if it wasn’t impacted by an “ideal” but instead was accepting of all the beautiful bodies that walk this wonderful earth. Isn’t that a world you would rather live in? Embrace your beauty, embrace what healthy looks like on you. Be comfortable in your own skin, and own it. As stated in the video, “together we will learn to love our real selves and change the world.”