From a young age girls dream of the “perfect” wedding, and the “perfect” dress. Some women dream of the day when we will get engaged, and then we dream of the excitement of planning for this special day that only comes once in a lifetime. Thank goodness we can rely on the 50 billion dollars a year wedding industry and abundance of media promotions that will help us to create our special day, right? WRONG!
Brides Magazine published by Condé Nast is filled with “perfect” images of women who almost look unreal. Brides Magazine targets both women in general who fantasize over their potential wedding and women who are in the process of planning their weddings. They advertise wedding dresses, accessories, and other miscellaneous wedding items for women to wear on their special day.
The purpose of this magazine is to sell wedding related products to all types of women. Unfortunately, Brides Magazine idea of all types of women only includes white, skinny females. This magazine is telling its audience that curvy women and/or women of color do not fit a beauty standard of one impossibly thin white female image after another.
Brides Magazine has failed in reaching all of the women in this country with gorgeous bodies that vary in size. A study conducted by The Today Show in 2016 revealed that the average American woman is actually a size 16. In avoiding to market to women above a size two, this magazine has alienated a majority of the women in this country who dream of their perfect wedding day, despite their size.
Not only that, but this magazine has also failed to reach the beautiful women of color who live in this country. After sifting through the pages of Brides Magazine I was shocked to find that there were no Latina, Black, or Asian women featured among its pages. This is a misrepresentation of what our society actually looks like. Brides Magazine has created an unrealistic world in which all women are thin and white and all women portray unattainable beauty standards. This magazine goes far beyond bridal beauty. It turns beauty into an impossibility.
In the film Bride Wars (2009), Liv Lerner, played by actress Kate Hudson says, “You don’t alter Vera Wang to fit you. You alter yourself to fit Vera.” This line mirrors the unhealthy “whitewashing,” thin ideal and beauty standards portrayed in Brides Magazine. It is ideas like this that tell women they are not good enough to get married the way they are. Ideas like this encourage women to abandon their true selves and embrace impossible weight and beauty ideals.
The fact of the matter remains though that all women are different shapes, different sizes, and different skin tones and we are all beautiful. We do not need to alter our appearances for a wedding to be perfect. A wedding is supposed to be an event that celebrates the love which two people have created. Love existed before the wedding industry and it will exist after we come together to resist some of its harmful ideas and images.
Questions To Consider
- What can Brides Magazine do to appeal to more women?
- How can women resist beauty norms put in place by the wedding industry?