Wish.com’s Insulting Advertising

Wish, an online global shopping mall, posted a highly controversial ad selling “plus size” shorts on their website. Wish advertised their “Ladies Wadded Autumn Winter Shorts Skinny Leggings” with a model putting both of her legs in one leg of the shorts.

Ragen Chastain, a Speaker, Writer, Dancer, Choreographer, Marathoner, Soon to be IRONMAN, Fat Person, Activist, and Foundation blog contributor quotes:

I do want to be clear that I’m not at all insulted that there are people who can fit both of their legs into one leg of my pants, because I celebrate the diversity of body sizes. I’m irritated that, while it’s difficult to tell what clothing will look like on me when I see it on a thin woman who is sealed into it by industrial sized clamps all down her back, it’s downright impossible to tell how shorts will look on me when a thin woman is wearing them as a skirt.

Read more about her response to the ad here.

Something to think about:

What are your initial reactions toward this ad?

What if the shorts were advertised toward men? Would their be a difference in your reaction?



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