Parents Program Sponsorships

Stand With Parents. Strengthen Kids.

Your sponsorship of What to Say Parents brings simple, impactful tools to parents everywhere, equipping them to help kids feel good in their bodies and build healthy habits that last.

Sponsor What to Say Parents.
77% of kids report feeling unhappy with their bodies by middle school.
50% of 8-12 yr olds want to change their body shape or size.
2X more likely for kids with body dissatisfaction to develop disordered eating.

Parents want to protect their kids—but harmful messages about bodies are everywhere. The right words at the right time can literally change a child’s trajectory.

With your sponsorship, you give parents practical, research-backed tools to protect kids' mental and physical health, showing families that your brand stands for health, well-being, and every child’s right to grow up feeling good in their body.

WithAll is 100% funded by individuals, families, and businesses.

What is What to Say Parents?

What to Say Parents is a free, research-backed suite of tools that equips parents and caring adults with simple, practical language to help kids build positive body image and a peaceful relationship with food.

WithAll is a nationally recognized nonprofit leading the movement to prevent eating disorders and body dissatisfaction—partnering with experts to give families accessible, actionable guidance they can trust.

What to Say

Free Videos, Articles & Guides

What to Say gives parents quick, research-backed tools they can use right away. Our 3 Simple Shifts video and practical guides offer simple scripts and examples for tricky moments like body comments, food worries, and comparisons to peers or social media.
Parent playing with a child

A Community That Gets It: Tip of the Month

Each month, thousands of parents receive a short, actionable tip straight to their inbox. These emails offer relatable guidance, conversation starters, and insights from experts, helping adults navigate tough food and body moments. It’s support that feels doable, not overwhelming.

Healing for Parents, Help for Kids: What to Say for Me

This online course supports adults in breaking free from the cycles of dieting, body dissatisfaction, and self-criticism. Parents learn new patterns, practice more compassionate self-talk, and gain tools that benefit their kids for years to come.

What Parents Are Saying

  • Kristy
    WithAll's What to Say resources have helped me lay important groundwork for my kids to build and maintain healthy relationships with their bodies and food. I have become so aware of how people in our family and circle of friends talk about their own bodies in front of my children. I'm much more likely to chime in with points I have learned from WithAll. I'm trying to create a healthy space for my kids to develop and learn about their bodies, food, and the world they are in.
    Kristy
    Parent
  • "My 15-year-old granddaughter has anorexia. I joined What to Say to gain more insight and have ideas to help her. I have struggled with disordered eating my whole life and tried not to pass on my thoughts on eating. What you have done for me is give examples of what to say in place of what not to say. Thank you."
    Annonymous
    Grandparent

Proven Impact

If your company wants to make a lasting difference for families, especially in the critical areas of nutrition, disease prevention, and kids’ mental health, WithAll is the partner to help you create the biggest impact.

Newton's Cradle Balance Balls

Measured, Meaningful Outcomes

Parents tell us What to Say truly helps. 98% say it improved their conversations about food and body image, giving families the confidence and clarity they need.
Bullhorn

Credible Partnerships, Unmatched Reach

Trusted by state health departments and national mental health educators, we reach hundreds of thousands of caregivers worldwide each year, supporting the health and confidence of over a million children.
Compass

Expert Guidance

Our resources are shaped by a national expert panel of leaders in medicine, nutrition, public health, and lived experience, ensuring our programs reflect the latest science, best practices and real life.

Sponsorship Levels & Benefits

What Sets WithAll’s Sponsorship Apart?

When you sponsor WithAll programs, your brand is aligned with a mission families deeply trust: supporting kids’ mental health, positive body image, and healthy relationships with food and exercise. That trust makes our reach more meaningful — and more valuable to you.

High-Impact Channels

WithAll’s average 5.57% social media engagement rate and 45% email open rate far exceed industry benchmarks (1–3% for social, 25–28% for nonprofit email).

Expansive Audience

Beyond reaching hundreds of thousands, our deeply engaged audience ensures your brand is noticed—not just scrolled past. Even at the entry sponsorship level, your brand connects with 4,000+ committed supporters—nearly 29 times the reach of a typical event audience.

Targeted Visibility

Sponsors have the opportunity to help shape WithAll’s social and Google ad campaigns, ensuring your brand reaches the right audience through the lens of a trusted nonprofit.

Example of audience targeting with Meta Ads
What to Say Parents Lead Sponsor $15,000 level, featuring a smiling parent carrying a child on a peach background.

Parents Program Lead Sponsor

$15,000

Through What to Say Parents, we equip caregivers with simple, research-backed tools that strengthen kids’ confidence and support healthy relationships with food and their bodies.

As Lead Program Sponsor, your brand is front and center, featured across every video, guide, email series, and toolkit we deliver to parents nationwide and internationally. Every resource they receive carries your logo, making your support visible at every step of the impact journey.

  • 200,000+ reached through WithAll’s trusted programs and campaigns.
  • Custom audience targeting within the parents network, by geography, age, interests, and more, to align with brand priorities.
  • 12–24 ad and social placements over 12 months, driving brand visibility guided by your input to get in front of audiences you want to connect with. 
  • 12 months of logo placement on the What to Say Parents program webpage header.
  • 12 months of homepage visibility on WithAll.org and the What to Say Parents sponsorship page.
  • 12 months of logo integration across all course videos, toolkits, and materials.
  • 12 months of logo inclusion in every program email to parents.
  • Exclusive sponsorship resources to engage employees and showcase your commitment.
  • Annual Mission Impact Report with parent and youth outcomes, audience reach, and brand exposure metrics.

3 Simple Shifts Sponsor

$10,000

As the sponsor of our 3 Simple Shifts video and guide, your brand helps parents learn the foundational phrases and practices that support kids’ well-being. Every parent who begins their What to Say journey will encounter your logo on both the video and the downloadable guide.

  • 150,000+ reached through WithAll’s trusted programs and campaigns.
  • Custom audience targeting within the parents network, by geography, age, interests, and more, to align with brand priorities.
  • 10-16 ad and social placements over 12 months, driving brand visibility guided by your input to get in front of audiences you want to connect with.
  • 12 months of logo placement on the 3 Simple Shifts webpage.
  • 12 months of homepage visibility on WithAll.org and the What to Say Parents sponsorship page.
  • 12 months of logo integration across video, guide, and materials.
  • 12 months of logo inclusion in welcome email series to parents.
  • Exclusive sponsorship resources to engage employees and showcase your commitment.
  • Annual Mission Impact Report with parents and youth outcomes, audience reach, and brand exposure metrics.
3 Simple Shifts $10,000 sponsorship level, featuring a smiling family of three on an orange background.

What to Say For Me Course Sponsor

$7,500

*Updated Offering Launching in January 2026*
As the sponsor of What to Say for Me, your brand supports parents on a transformative journey to build a healthier relationship with food and their bodies. Each video lesson and downloadable toolkit is branded with your logo, showing families you’re invested in their well-being.

  • 125,000+ reached through WithAll’s trusted programs and campaigns.
  • Custom audience targeting within the parents network, by geography, age, interests, and more, to align with brand priorities.
  • 6-12 ad and social placements over 12 months, driving brand visibility guided by your input to get in front of audiences you want to connect with.
  • 12 months of logo placement on the What to Say For Me course webpage.
  • 12 months of homepage visibility on WithAll.org and the What to Say Parents sponsorship page.
  • 12 months of logo integration across all What to Say For Me course materials.
  • 12 months of logo inclusion in course emails to parents.
  • Exclusive sponsorship resources to engage employees and showcase your commitment.
  • Annual Mission Impact Report with parents and youth outcomes, audience reach, and brand exposure metrics.

Parent's Guide Sponsor

$5,000

The What to Say Guides give parents quick tips, ready-to-use phrases, and confidence for the moments that matter most. Shared widely by families and used in schools and community settings, these free resources offer meaningful brand visibility while supporting parents and kids.

Guides available for sponsorship include:

Sponsor Benefits:

  • 100,000+ reached through WithAll’s trusted programs and campaigns.
  • Custom audience targeting within the parents network, by geography, age, interests, and more, to align with brand priorities.
  • 4-8 ad and social placements over 12 months, driving brand visibility.
  • 12 months of logo placement on the What to Say Guide webpage.
  • 12 months of homepage visibility on WithAll.org and the What to Say Parents sponsorship page.
  • 12 months of logo integration in the digital guide download.
  • 12 months of logo inclusion in program emails to guide users.
  • Exclusive sponsorship resources to engage employees and showcase your commitment.
  • Annual Mission Impact Report with parents and youth outcomes, audience reach, and brand exposure metrics.

Tip of the Month Sponsor

$1,500

Our highly engaged What to Say community (45% email open rate) loves the free monthly tips and resources we share to help them support kids. This sponsorship covers one month’s tip, putting your brand alongside guidance families value.

  • 40,000+ reached through WithAll’s trusted programs and campaigns.
  • Custom audience targeting within the parents network, by geography, age, interests, and more, to align with brand priorities.
  • 3-4 ad and social placements over 1 month, driving brand visibility.
  • 1 month of logo placement on the What to Say Parents and Tip of the Month webpages.
  • 6 months of homepage visibility on WithAll.org and the What to Say Parents sponsorship page.
  • 1 month of logo integration on Parent Tip of the Month email and featured resources.
  • Exclusive sponsorship resources to engage employees and showcase your commitment.
  • Annual Mission Impact Report with parents and youth outcomes, audience reach, and brand exposure metrics.

Meet Your Teammates

  • Polaris logo

Every child deserves peace with their body and food.

Let’s empower parents with tools that change conversations—and lives.